The Demand of PR Jobs and Skills

Sarah Badran

Blog 5

PR Communication

The Demand of PR Jobs and Skills

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I read in a recent article somewhere that PR professionals will be seeing a 25% increase in demand for jobs over the next 10 years. This makes me even more excited to know that I picked the right profession to be in. This made me want to dive into this subject more about why PR professionals are in such demand now.

PRSA (Public Relations Society of America) recently posted an article as well stating that they found through recruiters they surveyed in the field that the PR job market is improving. It seems that Job prospects for PR professionals are improving as company leaders become more confident about their budgets and financial prospects.

One quote from the article that made a really good comparison to what the mentality of the market is like stated:

“I would liken the current communications job market to a patient who’s just gotten out of rehab — the crisis is over but we’re very much still in recovery,” says Don Spetner, executive vice president of corporate affairs at Korn/Ferry International, which is the world’s largest executive recruiting firm.

“Corporations are generally healthy, but still cautious about hiring too fast, given the global economic uncertainty and the election year. We’re seeing a lot of baby steps with job growth instead of confident strides forward.” ( recently ranked PR jobs as the number 85 in the best jobs of 2014. Their advice on the skills needed to survive in this career consisted of very special attributes that only a certain type meant for these type of positions possess.

“A public relations specialist job requires writing skills, critical thinking ability, fast turnaround, patience, a thick-skin mentality and creativity,” says Corbett, who adds that you should be able to demonstrate real accomplishments in the field and have broad networks. And wallflowers need not apply – public relations specialists must have an outgoing, self-confident and friendly personality.”

I liked all the skills they mentioned because I completely agree with that statement and why those are becoming skills that companies are starting to respect as skills.

The good news is that organizations are recognizing public relations’ value, heightening the demand for skilled communicators. In fact, 93 percent of business leaders believe that public relations is just as important to their companies as other forms of communication, including advertising and marketing, according to a survey that  the MWW Group released this past December. (

“Public relations has finally come into its own,” says Dennis Spring, president of New York-based Spring Associates, which specializes in recruiting PR professionals. “People are getting a much clearer sense of what public relations does. The more they’re exposed to it, the bigger it will grow.” (

As PR professionals I believe it will be our duty to keep making people understand its importance and from there it will continue to grow and will most likely become more valuable which hopefully results in a bigger salary across the board.



The Evolution of PR

Sarah Badran

Blog Post 4


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The Evolution of PR

Public Relations is a constantly evolving field which makes it exciting and frustrating at the same time. It definitely has a different definition than what I initially saw it as. I’m not going to lie I had somewhat of the same impression as most do learning about PR around my age. I had the Samantha Jones, party all night, smooze with celebrities’ impression. Once I actually started to get some actual experience I found out I was drastically wrong. Even in the few years I have been practicing it seems that it still constantly changes and there’s different meaning of what PR is and more actual duties and responsibilities one takes on.

In a blog by group they created a great chart that maps out what traditional PR looks like compared to modern PR. I really like the table they created and wanted to share it in this blog.

Traditional PR vs Modern PR

Traditional PR involves public speeches  vs   Modern PR involves you tube videos and twitter statements

Traditional PR used printed pamphlets   vs  Modern PR social media rules all

Traditional PR values word of mouth        vs  Modern PR which depends on blogger outreach

Traditional PR used mail –in contests      vs  Modern PR which has online giveaways

Traditional PR uses newsletters                 vs Modern PR which uses websites to convey messages


I really enjoyed how they laid that out and it really put it into perspective how much times have changed just in a short period of time. Another interesting point they put in the article was mapping out the evolution of PR within time. Here is an interesting timeline on the advancements of PR throughout the ages.


2,200 BC Pthah-hotep,an advisor to ancient Egypt pharaohs wrote they needed to communicate with the people

50 BC – Julius Ceasar ordered the posting of the Acta Diurna, regarded as the first public newsletter

1776- Common Sense by Thomas Paine presented an argument for independence, Over 1500 pamphlets were printed out leading to the Deceleration of Independence

1820 – “Public Relations” becomes a career when Amos Kendall works as Andre Jackson’s press secretary.

1955- The Marlboro Man goes national, transforming the Burnett and Philip Morris advertising Campaign

1991- The World Wide Web become public

1996- First web based email format is created

1999- Blogger is created

2006- Twitter is created

2007- I Phone is invented, PR agents gear up for new trends in mobile media

PR is always changing. So is media. So is everything. (


My thoughts on PR Daily’s 6 things young Pr Pros should know



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When scouring the internet for awesome material for my blog post I ran across an article stating the 6 main things PR pros should know to land a job. It was written by the PR Daily, posted on October 2012. This intrigued me because I am always looking for what people either define as PR or think our main role is. Everyone has an interesting point of view or definition to what they think PR may be. In this blog I wanted to point out what they thought and my opinion of it.


  1. Understand that PR is more than press releases and parties …..My Thoughts: This is true ,the biggest thing I have found through my experience is that it is a majority of research and advising.


  1. Perfect your first pitch ….My thoughts: True again, a pitch can make or break a campaign or partnership so you always want to be on point with this.


  1. Plan ahead ….  My thoughts: Duh, The most important thing a PR professional can be is prepared and planning ahead is a key step to making sure you have everything under control.


  1. Research,Research, Research….My thoughts: Obvious as well,as I mentioned before research all ties back into planning ahead and being prepared. Research gives PR professionals the knowledge to be confident in what they are delivering to each client.


  1. Volunteer for more experience……My thoughts: This ties into something we talked about in class recently about interning with a company if you have the opportunity. Many PR hopeful think they know how the real field works like by the info they study. NOPE, you will never really know what its like until you go out there and try it yourself. Hands on experience will give you the confidence you need to succeed.


  1. Find a mentor………My thoughts: Agreed! Finding a mentor was the best thing I ever did to make sure every question I had was never left unanswered. Someone wise can help give you the push you need to go after what you really want!